The Role of Road Transport in the Marketing of Agricultural Products

Sanyu William Stephen

Department of Public Administration Kampala International University Uganda

ABSTRACT

This study examines the critical role of road transport in the marketing of agricultural products, focusing on its impact on accessibility, efficiency, and profitability in Nigeria. Efficient transportation infrastructure is essential for connecting agricultural producers with markets, facilitating the timely and cost-effective movement of goods. By analyzing the dynamics of road transport in agricultural marketing, this research aims to provide insights into strategies for improving market access, reducing post-harvest losses, and enhancing the overall competitiveness of the agricultural sector. The study utilizes both quantitative and qualitative methods, including surveys, interviews, and data analysis, to assess the challenges and opportunities associated with road transport in agricultural marketing.

Keywords:  Road Transport, Agricultural Marketing, Market Access, Post-Harvest Losses, Nigeria

CITE AS: Sanyu William Stephen (2024). The Role of Road Transport in the Marketing of Agricultural Products. RESEARCH INVENTION JOURNAL OF LAW, COMMUNICATION AND LANGUAGES 3(2):1-5.