The Gig Economy: Implications for Workforce Management

Asuman Bateyo

Department of Business Administration Kampala International University Uganda

Email: Bateyo.asuman@kiu.ac.ug

ABSTRACT

The gig economy, characterized by short-term, flexible, and digitally mediated work arrangements, is reshaping traditional workforce management paradigms. This paper examines the defining features of the gig economy, its challenges and opportunities for workforce management, and strategies for effectively integrating gig workers into organizational structures. Key themes include the flexibility and autonomy offered to workers, the impact of ambiguous legal classifications on labor protections, and the necessity for organizations to develop tailored HR practices for gig workforce management. Through case studies and best practices, this paper highlights actionable insights for organizations to optimize gig talent while fostering engagement and aligning with strategic objectives.

Keywords: Gig economy, workforce management, platform economy, flexible work, gig workers, HR strategies.

CITE AS: Asuman Bateyo. (2025). The Gig Economy: Implications for Workforce Management. RESEARCH INVENTION JOURNAL OF CURRENT ISSUES IN ARTS AND MANAGEMENT 4(1):39-42. https://doi.org/10.59298/RIJCIAM/2025/413942