The Effect of Digital Communication on Enhancing Operational Effectiveness in the Power Sector in Southeast Nigeria
1Anikeze Nnaemeka Hillary, 2Ajaju Helen Eyuche and 1Chukwu Chinaza Emmanuella
1Department of Public Administration, Faculty of Management Science Enugu state University of Science and Technology
2Department of Business Administration and Management School of Business Studies, Institute of Management and Technology (IMT), Enugu
Email: nnaemeka.anikeze@esut.edu.ng
ABSTRACT
This study examines the effect of digital communication on enhancing the operational effectiveness in Enugu State Electricity Distribution Company (EEDC). As digital communication technologies continue to transform organizational operations, it is crucial to understand how digital communication influence effectiveness, decision-making, and service delivery in the Enugu Electricity Distribution Company. The research explores the use of two digital communication platforms, such as emails, whatapp group, within EEDC, assessing their impact on communication flow, coordination, and overall operational effectiveness. The study employs both qualitative and quantitative methods, including surveys and interviews with 206 employees of EEDC, which served as the population for the study, the entire population was sampled for the study because it was manageable. Simple percentage was employed for analysis of data while chi square (X2) was employed for testing of the hypotheses at 0.05 level of significance. The findings suggest that digital communication tools significantly improve operational effectiveness by enhancing real-time communication, reducing response time, and promoting better coordination across departments. The research concludes that while digital communication offers considerable benefits for improving power sector operations, strategic implementation and employee training are essential for maximizing its potential. This study provides valuable insights for public organizations aiming to leverage digital communication to enhance their operational effectiveness.
Keywords: Effect, Digital Communication, Operational Effectiveness, Public Organization, Collaboration, Field Operations
CITE AS: Anikeze Nnaemeka Hillary, Ajaju Helen Eyuche and Chukwu Chinaza Emmanuella. The Effect of Digital Communication on Enhancing Operational Effectiveness in the Power Sector in Southeast Nigeria. RESEARCH INVENTION JOURNAL OF CURRENT ISSUES IN ARTS AND MANAGEMENT 4(2):48-60. https://doi.org/10.59298/RIJCIAM/2025/424860