Health Communication Strategies in Times of Crisis

Kungu Erisa

Faculty of Pharmacy Kampala International University Uganda

Email: erisa.kungu@studwc.kiu.ac.ug

ABSTRACT

Health communication plays a crucial role in managing public health crises by ensuring timely, accurate, and persuasive messaging. Effective crisis communication mitigates public fear, encourages compliance with health guidelines, and fosters trust in authorities. This paper examines the key theoretical frameworks underpinning health communication, including Social Learning Theory, and their practical applications during crises. It examines audience segmentation, message tailoring, and ethical considerations, particularly in combating misinformation and disinformation. Case studies highlight successful communication strategies in past health emergencies, providing insights into best practices for future crises. The study emphasizes the importance of transparency, adaptability, and strategic planning in health communication to enhance public health outcomes.

Keywords: Health Communication, Crisis Communication, Public Health, Risk Perception, Social Learning Theory, Audience Segmentation.

CITE AS: Kungu Erisa (2025). Health Communication Strategies in Times of Crisis. RESEARCH INVENTION JOURNAL OF SCIENTIFIC AND EXPERIMENTAL SCIENCES 5(1):84-89. https://doi.org/10.59298/RIJSES/2025/518489