Exploring the Interplay between Sustainability and Corporate Social Responsibility: A Comprehensive Analysis

Fionah M.J.

Department of Business Administration, Kampala International University Uganda

ABSTRACT

The relationship between sustainability and corporate social responsibility (CSR) has become increasingly significant in contemporary business discourse. This paper explores the evolving paradigms of CSR and sustainability, elucidating how they intersect and complement each other. Drawing from seminal literature and contemporary research, the study examines the historical evolution, key concepts, economic justifications, implementation strategies, measurement frameworks, challenges, and future trends in the realm of sustainability and CSR. It emphasizes the imperative for corporations to integrate sustainability principles into their CSR initiatives, considering economic, social, and environmental dimensions. Furthermore, the paper underscores the role of technological innovations and regulatory compliance in shaping corporate sustainability practices. Through a multidisciplinary approach, this study offers valuable insights for academics, practitioners, and policymakers navigating the complex terrain of sustainability and CSR.

Keywords: Sustainability, Sustainable Development, Business Ethics, Economic Benefits, Reputation Management and Supply Chain Management

CITE AS: Fionah M.J. (2024). Exploring the Interplay between Sustainability and Corporate Social Responsibility: A Comprehensive Analysis. RESEARCH INVENTION JOURNAL OF CURRENT ISSUES IN ARTS AND MANAGEMENT 3(2):27-36.