Evaluating the Success and Impact of Public Health Campaigns                                                         

Omeye Francis I.

Faculty of Medicine Kampala International University Uganda

ABSTRACT

Public health campaigns play a critical role in promoting healthy behaviors, preventing diseases, and improving population well-being. This paper evaluates the methodologies, metrics, and challenges involved in assessing the success and impact of public health campaigns. By investigating case studies, such as campaigns targeting maternal health, substance use treatment, and mental well-being, we highlight the importance of quantitative and qualitative evaluation approaches. Effective campaigns not only achieve behavioral changes and health improvements but also maximize resource efficiency while minimizing harm. Our analysis underscores the necessity for robust evaluation frameworks to enhance the design and implementation of future campaigns.

Keywords: Public health campaigns, health promotion, behavioral change, quantitative evaluation, qualitative assessment.

CITE AS: Omeye Francis I. (2025). Evaluating the Success and Impact of Public Health Campaigns. RESEARCH INVENTION JOURNAL OF BIOLOGICAL AND APPLIED SCIENCES 5(1):17-21. https://doi.org/10.59298/RIJBAS/2025/511721