The Role of Podcasts in Shaping Public Discourse

Kakungulu Samuel J.

Faculty of Education, Kampala International University, Uganda

ABSTRACT

Over the past two decades, the media landscape has been reshaped by technological disruption, corporate consolidation, and shifting consumption habits. Within this evolving environment, podcasts have emerged as a transformative medium, facilitating participatory, decentralized, and often hyperlocal discourse. This paper examines the rise of podcasts as a powerful cultural force in shaping public conversations, political dialogue, and social engagement. It examines the historical and philosophical foundations of public media, the accessibility and flexibility of podcast formats, and their potential as democratic tools of informal education and civic participation. Through case studies, production analysis, and interviews with content creators, this paper analyzes how podcast hosts and audiences co-create narratives that influence public opinion, challenge traditional journalism, and foster community engagement. Special attention is given to the dual nature of podcasts as platforms for both credible information and misinformation, highlighting their centrality in navigating contemporary issues such as political polarization, social justice movements, and the future of public media.

Keywords: Podcasting, public discourse, digital media, civic engagement, audio journalism, misinformation, community storytelling.

CITE AS: Kakungulu Samuel J. (2025). The Role of Podcasts in Shaping Public Discourse. RESEARCH INVENTION JOURNAL OF RESEARCH IN EDUCATION 5(1):60-66. https://doi.org/10.59298/RIJRE/2025/516066