Effect of Operational Strategies on Growth of Burundian Coffee Sector: A Case of Office Pour Le Development Du Café Du Burundi
1Andrew O. Nyakundi; 2Eric Habonimana and 3Cornelius A. Marita
1,3Kampala International University, Uganda
2International Leadership University, Burundi
The coffee sector in Burundi plays a vital role in economic development. It is the major foreign earning source contributing about 80%, supports 600.000 households, and offers employment to 40% of total population of the country. In ODECA, there is a decline trend production hence affecting its growth. In 2019-2020, production was 15084 metric tons while in 2021 was 6490 metric tons. This shows a decrease of 56% over the previous year. The decline can be attributed to ineffective operational strategies. Therefore, the study investigated the effect of operational strategies on growth of Burundian coffee sector. Objectives were to: examine the effect of product strategy, evaluate the effect of process improvement strategy and determine the effect of resource availability strategy on growth of Burundian coffee sector. The study was anchored on resource-based theory and guided by cona ceptual framework. The descriptive research design was adopted and quantitative research approach was employed. Simple random sampling technique was used to select 78 respondents from the population of 97. Data was collected using questionnaire and both validity and reliability (0.888) were tested. The data was analyzed using multiple regression analysis techniques with the help of SPSS (Version 16) .Results indicated that product strategy had statistically insignificant effect on growth of coffee sector (t=1. 900.P=0.062,P>.05), resource availability strategy (t=2.266,P=.027,P<.05) affects coffee growth significantly )while process improvement strategy (t=0.946,P=0.348,P>0.05) had also statistically insignificant effect on growth of coffee sector. The study concluded that both product strategy and process improvement strategy contribute minimally to the growth of coffee sector while resource availability strategy contributes significantly. The study recommends the availability of strategic resources to the coffee sector.
Keywords. Product strategy, Resource availability strategy, Product improvement strategy, Growth of coffee sector
CITE AS: Andrew O. Nyakundi, Eric Habonimana and Cornelius A. Marita (2024).Effect of Operational Strategies on Growth of Burundian Coffee Sector: A Case of Office Pour Le Development Du Café Du Burundi. RESEARCH INVENTION JOURNAL OF CURRENT RESEARCH IN HUMANITIES AND SOCIAL SCIENCES 3(2):1-7.