Evaluation of the Correlation between Corporate Social Responsibility and the Performance of Multinational Companies

Adroa Nasiche J.

Faculty of Business Kampala International University Uganda

ABSTRACT

This study investigates the relationship between corporate social responsibility (CSR) and the performance of multinational companies (MNCs). With CSR increasingly becoming a focal point for businesses worldwide, understanding its impact on MNC performance is crucial for strategic decision-making and sustainable development. Drawing upon a comprehensive review of the literature and empirical evidence, this research aims to elucidate the mechanisms through which CSR initiatives influence various dimensions of MNC performance, including financial, reputational, and stakeholder-related outcomes. By identifying key drivers and contingencies that shape this relationship, the study offers insights for managers, policymakers, and other stakeholders seeking to leverage CSR for enhanced organizational and societal outcomes.

Keywords: Corporate Social Responsibility, Multinational Companies, Performance, Sustainable Development, Stakeholder Outcomes.

CITE AS:  Adroa Nasiche J. (2024). Evaluation of the Correlation between Corporate Social Responsibility and the Performance of Multinational Companies. RESEARCH INVENTION JOURNAL OF CURRENT ISSUES IN ARTS AND MANAGEMENT 3(3):73-78.