Navigating the Dynamic Landscape of Livestream Shopping: From Technological Advancements to Consumer Behavior and Global Trends

Abbo Bacia J.

Department of Public Administration Kampala International Uganda

ABSTRACT

Livestream shopping has transformed the retail industry by combining real-time video streaming with interactive e-commerce. Its growth is driven by technological advancements such as high-speed internet, mobile technology, and social media platforms. The integration of AI, AR, and real-time analytics enhances the shopping experience, and specialized apps and platforms are used. Understanding consumer behavior and preferences is crucial for success. Influencers and hosts play a significant role in shaping consumer shopping behaviors. Livestream platforms use various revenue models, including commission-based models, subscription fees, advertising fees, and data and analytics services. Effective marketing and promotion techniques are essential for attracting and retaining viewers. The future of livestream shopping is driven by advancements in AI, AR, and payment systems. Challenges include counterfeit products, fraud, and regulatory concerns. Successful livestream shopping campaigns highlight strategies for engagement and sales. The impact of livestream shopping on traditional retail and e-commerce is also discussed. In conclusion, livestream shopping represents a dynamic and evolving industry that offers immersive shopping experiences and new opportunities for brands, retailers, influencers, and consumers. By understanding the technological, behavioral, and cultural factors shaping livestream shopping, stakeholders can navigate this landscape and capitalize on its potential for growth and innovation.

Keywords: Livestream shopping, e-commerce, technological advancements, marketing techniques, global trends, technological infrastructure.

CITE AS: Abbo Bacia J. (2024). Navigating the Dynamic Landscape of Livestream Shopping: From Technological Advancements to Consumer Behavior and Global Trends. RESEARCH INVENTION JOURNAL OF CURRENT RESEARCH IN HUMANITIES AND SOCIAL SCIENCES 3(1):76-82.