Introduction to Multi-Channel Retail in Uganda: Evolution, Opportunities, and Challenges

Balinda Jendyose

Department of Public Administration Kampala International Uganda

ABSTRACT

Multi-channel retailing, encompassing both online and offline sales channels, has emerged as a pivotal strategy in Uganda’s retail landscape. This paper explores the historical evolution of retail in Uganda, the advent of modern retail formats, and the transformative impact of digital technologies on the sector. Key players, including traditional markets, physical retail chains, and e-commerce platforms, are examined alongside the demographic and socio-economic factors shaping consumer behavior and preferences. The regulatory and economic landscape, technological innovations, logistics challenges, and customer engagement strategies in Ugandan retail are also analyzed. Through case studies, lessons learned, and a comparative analysis with neighboring countries, this paper provides insights into the future trends and strategic imperatives for retailers to thrive in Uganda’s multi-channel retail environment.

Keywords: Multi-Channel Retail, Uganda, E-commerce, Digital Transformation, Consumer Behavior, Regulatory Environment, Technology, Logistics.

CITE AS: Balinda Jendyose (2024). Introduction to Multi-Channel Retail in Uganda: Evolution, Opportunities, and Challenges. RESEARCH INVENTION JOURNAL OF CURRENT RESEARCH IN HUMANITIES AND SOCIAL SCIENCES 3(1):54-62.